Indianapolis Motor Speedway Museum
selects SimCraft for Renovation

Indianapolis Motor Speedway Museum

Indianapolis Motor Speedway Museum Selects SimCraft for New Immersive Motion Simulator Experience

Indianapolis, IN  – The Indianapolis Motor Speedway Museum (IMS Museum), currently undergoing an $89 million renovation, has chosen SimCraft to provide six state-of-the-art motion simulators as part of its revitalized visitor experience. This decision reflects SimCraft’s unmatched expertise in motion simulation, its commitment to realism, and its unique position as an American manufacturer working directly with racers and race teams. 

The newly upgraded IMS Museum, reopening in April 2025, will feature SimCraft’s GRID1 simulators, including the world’s first ADA-accessible motion simulator. Visitors will have the opportunity to experience the thrill of the Indianapolis 500 through highly immersive simulations that incorporate advanced yaw motion technology. 

“SimCraft’s rich history in the simulation space and our direct connection with racers and race teams made us a natural fit for this project,” said Sean Patrick MacDonald, Co-Founder and CTO of SimCraft. “As an American company dedicated to precision and authenticity, we are honored to be a part of the IMS Museum’s transformation, providing visitors with an unparalleled, inclusive racing experience.” 

Mandi Bender, VP of Operations at the IMS Museum, explained the decision: “When we evaluated our options, SimCraft’s reputation for a hi-fidelity and authentic racing excellence, combined with their direct involvement in motorsports, set them apart. Their technology aligns perfectly with our vision of offering dynamic, educational, and accessible experiences that celebrate the Indianapolis Motor Speedway’s legacy.” 

The GRID1 simulators bring together a host of industry-leading partners to deliver a fully immersive experience. LG Electronics is providing cutting-edge displays, iRacing is contributing the virtual race environment, and MPI and Gomez Sim Industries enhance the tactile realism with high-performance steering wheel components. 

The IMS Museum’s renovation, the first major update in nearly 40 years, aims to reimagine the visitor experience with interactive storytelling and STEAM-focused educational initiatives. The project is on track to establish the IMS Museum as a global destination for motorsport enthusiasts and learners alike. 

About Indianapolis Motor Speedway Museum

The Indianapolis Motor Speedway Museum represents more than a century of motorsports history and is driven by its mission to celebrate and preserve the history behind the Indianapolis Motor Speedway and the Indianapolis 500. Since 1956 when the IMS Museum first opened, it has brought to life the innovation, thrill, and cultural significance of motor racing the Indianapolis Motor Speedway. What began with only 12 cars on display has become one of the world’s premier collections of racing automobiles and artifacts – with more than 55,000 artifacts and over 150 vehicles. The IMS Museum ignites curiosity, sparks discovery, and embraces tradition.  For more information about the IMS Museum renovation and upcoming exhibits, visit imsmuseum.org.

About SimCraft

SimCraft is a global leader in motion simulation technology, specializing in professional-grade racing simulators designed for both driver development and elite immersive entertainment.  Founded in 1997, SimCraft’s pioneering motion technology replicates real-world vehicle dynamics with extraordinary fidelity, delivering a “center of mass” simulation experience that replicates “seat of the pants” feel, and is the preferred choice of championship racing drivers. The company’s innovative simulators, ranging from one to six degrees of freedom, have become an essential tool for professional drivers, engineers, and serious motorsport enthusiasts worldwide.

Headquartered in Kennesaw, GA, SimCraft continues to push the boundaries of simulation technology, leveraging physics-based designs to offer a comprehensive product lineup that spans various price points and configurations. With over two decades of expertise, SimCraft has established itself as a trusted provider in the racing industry, providing cutting-edge tools for skill enhancement, training, development, and vehicle setup optimization.

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