SimCraft
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SimCraft, the leader in full motion racing simulator technology, is joining forces with Alpha Prime Racing for the 2025 NASCAR Xfinity Series season and beyond. The partnership includes SimCraft as the primary sponsor of Caesar Bacarella’s No. 45 Chevrolet Camaro at Talladega in April and an associate partner across all three Alpha Prime Racing entries.

With 10 wins and 26 podiums so far, SimCraft drivers are proving the power of high-fidelity simulation. As we gear up for our busiest weekend of the year, we celebrate the incredible success of SimCraft clients during the quieter months of 2025. From Ty Fisher’s double wins in the Yacademy F4 Winter Series to Paul Tracy’s Trans-Am victory at Sebring, our drivers have been on top form. Ryan Hardwick and Anthony McIntosh claimed GT wins in the Asia Le Mans Series, while Riley Technologies & Ben Keating secured multiple LMP2 podiums at Daytona.

Hyak Motorsports and SimCraft are teaming up for the remainder of the 2025 eNASCAR Coca-Cola iRacing Series, where 40 of the best sim racers in the world compete for a $500,000 prize. This partnership marks a bold step forward in high-fidelity motion simulation, introducing SimCraft’s groundbreaking GRID1 and Builder Edition platforms to the eSports arena and making state-of-the-art motion technology more accessible than ever.

SimCraft will collaborate with Pinnacle Racing Group in Mooresville, NC, for upcoming test sessions in March, utilizing its state-of-the-art motion simulation technology. These sessions will provide drivers with critical seat time in a highly realistic environment, allowing them to refine their racecraft and car control before hitting the track. This partnership highlights SimCraft’s ongoing commitment to driver development at the highest levels of motorsport.

Before a single inch of asphalt is laid, SimCraft technology brings track designs to life—transforming 3D concepts into a dynamic, living experience. This ensures every corner, straight, and elevation change delivers the best possible driving feel before construction even begins.

But the impact goes beyond design. It’s a game-changer for membership acquisition, allowing prospective members to drive the track with true-to-life realism before it’s built. This immersive experience builds excitement, confidence, and commitment well ahead of opening day.

SimCraft, the leader in motion simulation technology, has partnered with Riley Technologies, one of the most successful race car constructors in North America, to develop the official Riley Racing Simulator. Engineered for professional driver development, this state-of-the-art system integrates SimCraft’s industry-leading motion technology with Riley’s deep expertise in race car dynamics. Designed to replicate real-world performance with unmatched accuracy, this simulator is a vital tool for racers looking to gain a competitive edge.

SimCraft is proud to support the next generation of racing talent, providing young drivers with cutting-edge simulation technology to refine their skills and gain a competitive edge. From karting champions to rising stars in open-wheel and sports car racing, these drivers are training on SimCraft’s industry-leading motion simulators to accelerate their development. As they climb the motorsport ladder, SimCraft remains committed to helping them achieve their full potential.

The SimCraft APEX 6 GT full motion racing simulator has been officially approved for use in the NASCAR Cup Series, marking a significant milestone in professional driver training. With its unparalleled realism and precision, the APEX 6 GT provides NASCAR teams and drivers with an advanced tool for race preparation, setup refinement, and skill development. This recognition reinforces SimCraft’s commitment to delivering industry-leading simulation technology for the highest levels of motorsport.

The Indianapolis Motor Speedway Museum has chosen SimCraft to provide state-of-the-art racing simulators, bringing an unparalleled interactive experience to visitors. Known for its commitment to preserving motorsport history, the museum will now offer guests the opportunity to engage with racing like never before—feeling the precision, motion, and realism of a professional-grade simulator. This collaboration highlights SimCraft’s role in bridging the gap between racing heritage and cutting-edge simulation technology.

SimCraft is growing! To meet increasing demand and continue pushing the boundaries of simulation technology, SimCraft has relocated to a new, state-of-the-art headquarters. This expansion allows for greater production capacity, enhanced R&D capabilities, and an improved experience for customers visiting the facility. As SimCraft continues to lead the industry in high-fidelity motion simulation, this move marks an exciting new chapter in the company’s evolution.

The Precision Drive Club at the Miami Grand Prix has selected SimCraft to provide cutting-edge motion simulation technology for its elite members. Designed for high-performance driver training and entertainment, the club’s SimCraft simulators deliver an unparalleled level of realism and immersion. This partnership reinforces SimCraft’s reputation as the industry leader in professional-grade racing simulation, trusted by top-tier venues and drivers worldwide.

Skip Barber Racing School, the premier driver development program in the U.S., has partnered with SimCraft to enhance its training curriculum with state-of-the-art motion simulation. With the installation of 10 cutting-edge SimCraft systems at its headquarters, Skip Barber is providing students with an unmatched tool for refining their skills. This collaboration underscores SimCraft’s role in shaping the next generation of racers through unparalleled simulation fidelity.