SimCraft Announces Presenting Sponsorship of the Shift Up Now 2025 iRacing Summer Series
Kennesaw, GA – SimCraft, the leader in high-fidelity motion simulation technology, is proud to announce its new partnership with Shift Up Now as a Corporate Member, and serving as the presenting sponsor of the 2025 iRacing Summer Series.
Shift Up Now is a collective of female racers working together to create more opportunity for women in motorsports by connecting brands, creating partnerships and increasing visibility for everyone involved. Pippa Mann, a seven-time Indianapolis 500 competitor, driver coach and veteran of open-wheel racing in Europe and the U.S., took over the reigns of Shift Up Now in 2020. As CEO, she uses her vast expertise to further the mission and inspire the next generation of talented female racers.
“It’s great to see SimCraft stepping up to support women in motorsport by becoming a Corporate Member of The Inside Track, and supporting our summer sim-racing series for Members. We love creating these opportunities for our friends and fans to race with our Athletes in the virtual world - in the same cars and tracks they’re competing in in the real world, too. We’re excited to share this summer’s lineup, and we’re thrilled to have SimCraft as the presenting sponsor.”
The 2025 iRacing Summer Series, offered exclusively for Members of The Inside Track by Shift Up Now, will consist of three competitive and fun virtual racing events across iconic circuits.
The series begins on Tuesday, June 24th with Shift Up Now Athlete Sally Mott in MX-5 Cup at MoSport. Next up, the series heads to the famous Nurburgring at Nordschliefe in GT3 cars with Pippa Mann on July 8th. The final stop features Alana Carter at Road America in GT4 cars on July 22nd. Qualifying for all three events will take place at 8:00pm EST, followed by the drop of the green flag at 8:15pm EST.
The goal is to bring together aspiring sim racers and seasoned pros in a competitive but inclusive environment. As presenting sponsor, SimCraft will support the league through technical integration, prize support, and outreach to help grow participation and visibility.
“We believe the future of motorsport includes everyone. Pippa Mann and the Shift Up Now team are leading that charge. We’re honored to partner with them, and help foster talent and access in a way that aligns with our core values.”
About Shift Up Now
Founded in 2016, Shift Up Now is a collective of female racers working together to create more opportunity for women in motorsports by bringing brands together with racers, providing paid opportunities and partnerships, and increasing the visibility of women in the industry. After relaunching in 2020 under the leadership of Pippa Mann as CEO, Shift Up Now also operates a membership component to unite racers and race fans in their support of the mission of funding female racers. Members have access to online events, specials offers, limited-edition merchandise, giveaways and more. For more information, please visit www.ShiftUpNow.com.
