A Grand Opening at Full Throttle: Ten Tenths Motor Club Debuts in Concord
Concord, NC – The Ten Tenths Motor Club opened its doors to a select crowd of motorsport insiders, pro drivers, and high-end collectors during a launch weekend that blended speed with exclusivity. Held in conjunction with the inaugural Smith Heritage Invitational, the event was both a celebration of driving culture and the debut of what promises to become one of the most influential private motorsport clubs in the U.S.
The club’s opening drew an impressive roster of talent from major global racing series—Formula 1, NASCAR, IndyCar, IMSA, RallyCross, and WEC—a clear signal that Ten Tenths aims to be more than a social hub. It’s positioning itself as a destination for serious drivers who want high-performance experiences year-round.
Ten Tenths Motor Club: A New Benchmark in Private Motorsports Culture
Developed by the Smith family, Ten Tenths is a fully private, invitation-only motorsports community, built for those who live at the intersection of luxury and performance. Unlike traditional country clubs, this one has no golf course—only a purpose-built track and a members-only schedule of curated driving and lifestyle events.
As America’s answer to European-style driving clubs like Ascari and ClubSportiva, Ten Tenths has already caught the attention of drivers and fans from across the NASCAR Cup Series, IndyCar, and the FIA World Endurance Championship (WEC).
From a marketing and cultural standpoint, the opening weekend set the tone: this isn’t just a place to store your McLaren—it’s a place to drive it like you mean it.
SimCraft Brings American-Made Motion Simulators to the Celebration
Amid the paddocks and Porsche corrals, one activation pulled in consistent traffic: SimCraft’s motion racing simulators. On site were the APEX 6 GT and APEX 4 CT, American-made systems built around a unique center-of-mass motion architecture that achieves 90% real-world fidelity—and requires no IT expertise to operate.
Unlike other sim rigs that rely on platform lift or seat shakers, SimCraft’s systems replicate true rigid body vehicle dynamics—exactly what pros from NASCAR, IMSA, F1, and IndyCar expect when training off-track. The systems are used in race shops, driver academies, and even museum installations like the Indianapolis Motor Speedway Museum.
Throughout the event, attendees tested their reflexes and racecraft in iRacing-powered scenarios—no learning curve required.
Celebrity Pro-Am Showcases Legendary Talent—and the Joy of Driving
One of the biggest draws of the weekend was the Celebrity Pro-Am, featuring Porsche’s all-electric Macan SUV in a time attack format. The grid was stacked with racing royalty and fan favorites across major series:
- Scott Pruett (IMSA champion, Rolex 24 at Daytona legend)
- Boris Said (NASCAR, Trans-Am, IMSA)
- Jeff Gordon (4-time NASCAR Cup Series champion)
- Scott Speed (F1, RallyCross, NASCAR)
- Max Papis (F1, IndyCar, IMSA)
- Katherine Legge (IMSA, IndyCar, WEC)
- Patrick Long (WEC, IMSA, Porsche factory driver)
- Daniel Suárez (NASCAR Cup Series winner)
- Kyle Petty (NASCAR veteran and motorsports media personality)
While not all were champions, their credentials spanned the full spectrum of global racing disciplines—from Formula 1 to Red Bull Global Rallycross, making the Pro-Am a highlight reel of elite car control and camaraderie.
Several drivers, including Scott Pruett and Boris Said, are longtime SimCraft clients, lending authenticity to both their presence and their participation in simulator demos.
Hands-On with SimCraft: Real Feel, No Learning Curve Required
SimCraft’s demo area wasn’t gated off for pros—it was open to guests, collectors, and club members. Dozens of first-timers sat down in a full-motion simulator for the first time and immediately connected with the experience.
The APEX 6 GT’s motion platform reproduces vehicle behavior using yaw, pitch, roll, surge, sway, and heave—all independently controlled and centered at the vehicle’s natural center of mass. That realism was felt immediately by users as they braked into simulated apexes or powered out of corners.
No setup required. No menus to configure. Just push a button and drive.
Want to know how SimCraft delivers race-ready setups? Explore white-glove installation service.
Quotes from the Paddock: Passion Meets Precision
“We’re honored to support the opening of Ten Tenths and the inaugural Smith Heritage Invitational. It’s exciting to introduce this level of simulation technology to such a discerning and passionate community. The reaction from attendees—many of whom had never experienced professional-grade motion simulation—was overwhelmingly positive.”
— Sean Patrick MacDonald, Co-Founder and CEO, SimCraft
Guests echoed the sentiment. One F1 fan said:
“I didn’t expect to feel oversteer like that in a simulator. You can actually sense the yaw in your gut—it’s crazy accurate.”
Why Simulation Matters in Modern Motorsport Communities
At clubs like Ten Tenths, simulation isn’t a novelty—it’s a pillar of the driver experience.
Whether you’re a club racer preparing for a vintage IMSA run or a collector experimenting with oversteer in a digital Ferrari 488, motion simulation offers:
- Tactile feedback tied to real physics
- Safe, repeatable driving environments
- Training and entertainment in equal measure
SimCraft’s systems are installed at facilities like:
It’s not a gimmick. It’s a tool—one used by champions across NASCAR, F1, IMSA, and more.
What’s Next for Ten Tenths Motor Club—and SimCraft’s Continued Support
As Ten Tenths Motor Club expands programming, SimCraft is positioned as a long-term technical partner. Whether through future demos, white-glove installations for members, or potential integration into the club’s driving curriculum, SimCraft will continue to play a role in elevating the standard.
After all, as more private automotive venues emerge, the expectation for realism and driver immersion will only grow. And SimCraft is the only brand offering that realism with NASA-level fidelity, plug-and-play accessibility, and support from real racing professionals.
FAQ: Ten Tenths Motor Club SimCraft Experience
What simulators were used at the Ten Tenths event?
SimCraft showcased the APEX 6 GT (6DOF motion) and APEX 4 CT (compact 4DOF). Both are built in the U.S. with professional-grade hardware.
Were the racing simulators hard to operate?
No. SimCraft’s systems are designed for all experience levels. Push a button, drive, and feel the car.
What racing series were represented at the event?
Drivers from NASCAR, F1, IndyCar, IMSA, RallyCross, and WEC were present, adding legitimacy and global appeal.
