For Immediate Release
Kennesaw, GA – For the past decade, Caesar Bacarella has balanced his own motorsports ambitions with the growth of Alpha Prime Racing into a competitive three-car NASCAR Xfinity Series program. Now, as the team continues to develop the next generation of drivers, Bacarella is bringing along a key partner in that journey—SimCraft.
SimCraft, the leader in full motion racing simulator technology and the choice of champions, is proud to announce its official partnership with Alpha Prime Racing for the 2025 season and beyond. As part of this collaboration, SimCraft will serve as the primary sponsor of Bacarella’s No. 45 Chevrolet Camaro at Talladega Superspeedway in April and will also be featured as an associate partner across all three Alpha Prime Racing entries throughout the season.
But this partnership extends far beyond branding. SimCraft’s cutting-edge motion racing cockpits will become an integral part of Alpha Prime Racing’s driver development program, providing state-of-the-art tools to enhance driver performance. With NASCAR’s approval of SimCraft’s APEX motion racing simulators in December, Alpha Prime Racing joins the ranks of several NASCAR Cup series teams to become the first team in the NASCAR Xfinity series to integrate this advanced technology into its preparation strategy.
We are thrilled to partner with Alpha Prime Racing for 2025 and beyond. Caesar Bacarella has been a dedicated SimCraft owner for a decade, still running his original motion cockpit. Now, he’s bringing that same desire for endless practice to Alpha Prime Racing, and we’re proud to be part of that journey.
For Bacarella, this partnership is about more than performance—it’s about shaping the future of young racers.
SimCraft has been a game-changer for me, and I’m excited to bring that same advantage to Alpha Prime Racing. Our team has always been a place where young drivers get their first big opportunity, and now we’re equipping them with the best simulation technology available. This is a huge step forward for us.
SimCraft debut as NASCAR Xfinity Series Primary Sponsor
SimCraft’s debut as the NASCAR Xfinity series primary sponsor of the No. 45 Chevrolet Camaro at Talladega in April marks the beginning of a long-term commitment to innovation, development, and performance. Fans can also expect to see SimCraft branding across all three Alpha Prime Racing cars throughout the 2025 season as the team continues to push the boundaries of preparation—both on the track and in the racing simulator.
